For a generation that avoids conflict, awkwardness and tension at all costs, DoorDash did the business-minded thing and put a price on it. For only $9.99 a month, DashPass subscribers can “Say it in a Dash”, an in-app subscription service that lets subscribers deliver their bad news with delicious food. Conflict avoidance can finally be done in good taste.

Student Case
Competition – Young Ones Student Awards
Client –  DoorDash
Copywriter – Anna Zetterlund
Art Director  – Sofie Edman
Art Director –  Nicolas Lindberg
Art Director –  Max Eklund Anderholm
Award
Young Ones Brief - Silver

Carefully crafted packs were created by DoorDash for the more common instances of bad news – flaking on a night out or ghosting a date. But subscribers also had the option of ordering their own pack with the addition of a note.