Sofie M. Edman — Art Director
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AWARDED YOUNG ONES 2022 SILVER PENCIL     AWARDED YOUNG ONES 2022 SILVER PENCIL    AWARDED YOUNG ONES 2022 SILVER PENCIL    AWARDED YOUNG ONES 2022 SILVER PENCIL    AWARDED YOUNG ONES 2022 SILVER PENCIL

For a generation that avoids conflict, awkwardness and tension at all costs, DoorDash did the business-minded thing and put a price on it. For only $9.99 a month, DashPass subscribers can “Say it in a Dash”, an in-app subscription service that lets subscribers deliver their bad news with delicious food. Conflict avoidance can finally be done in good taste.

Student Case
Competition – Young Ones Student Awards
Client –  DoorDash
Copywriter – Anna Zetterlund
Art Director  – Sofie Edman
Art Director –  Nicolas Lindberg
Art Director –  Max Eklund Anderholm
Award
Young Ones Brief - Silver

Carefully crafted packs were created by DoorDash for the more common instances of bad news – flaking on a night out or ghosting a date. But subscribers also had the option of ordering their own pack with the addition of a note.