By creating a baby bottle that replicates a mother’s breast in both form and function, Emulait has done something completely first-of-its-kind. When launching their new concept, we aimed to match Emulait’s level of innovation. Grandiose one-liners and dramatic close-ups are no longer reserved for the tech and sport giants of the world, make way for a new kind of baby brand.

CreditsAgency – B-Reel
Chief Creative Officer – Zack McDonald
Executive Creative Director -  Petra Seiler Albrektson
Design Director – Gustav Stockman
Sr. Motion Designer – Andreas Godwin
Designer – Sofi Faxling
Copywriter – Anna Zetterlund
Art Director – Sofie Edman
Brand Director – David Newsome
Producer – Rebekah Cabré
Sr. Strategist – Andrea Dahlbäck
Strategist – Juviann Cuevas
Strategist – Line Jess
Photographer – Jessica Sidenroos
Agency Producer – Wei Wei

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“Born for Now” is an Emulait promise. Recognising the immediacy of parenting, the line nods to the universal truth that now is constantly changing, and in return, Emulait is there every step of the way.