During our continued collaboration with H&M Beauty and second season of Make Up Stories we let a few carefully chosen lipstick shades turn into the plot line of our social first campaign. Starring Ariel, It’s a Gamble, Garden Party and Bonjour Amour, each lipstick shade was given the spotlight to show off it’s unique features and invite you to Make Up Stories while wearing it.

CreditsClient – H&M Beauty
Agency – B-Reel
Chief Creative Officer – Zack McDonald
Creative Director –  Christian Poppius
Sr. Motion Designer – Andreas Godwin
Copywriter – Anna Zetterlund
Art Director – Sofie Edman
Brand Director – Caroline Deas-Ehrnwall
Producer – Rebekah Cabré
Director – Swim Club
Photographer – Teitur Ardal
Agency Producer – Linnéa Andersson
DoP – Teitur Ardal
Editor – SWIM CLUB



Makeup artist Raoúl Alejandre is the man behind the looks. Together with him we created some snackable BTS content to give beauty-lovers the scoop on how to recreate the makeup.