Sofie M. Edman — Art Director
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Call it a love letter to New York and those that run it. Together with Nike Running we celebrated a unique kind of workout experience. Because for better or worse, New York running is completely one-of-a-kind. If you can run here, you can run anywhere. The hyperlocal campaign was off to the races as the city was warming up for the biggest one of the year, NYC Marathon, and it continued to run both during and after.

CreditsAgency – B-Reel
Executive Creative Director – Zack McDonald
Creative Director – Christian Poppius, Afshin Moeini
Art Director / Pitch Team – Brianna Saba, Sofie Edman
Copywriter – Anna Zetterlund
Designers – Lisa Nyberg, Sofi Faxling, Gustav Stockman
Motion – Andreas Godwin
Project Manager – Chloe Taylor

As runners blasted their workout tunes, we chimed in with a little extra in-ear motivation. Meet NIKE RUN 24.7 FM, a fake radio station that became the heart and voice of this campaign.